The key to effective promotion is getting noticed by as many people within your target focus as possible. Social media is an excellent way to get that attention. People are on there, ready and waiting to see your adverts and get involved with your business. It’s up to you to make it happen, here’s how to blast your promotions across social networks.
Jeff Bezos
By now we have all seen the rocket. It couldn’t be missed. The giant phallic symbol blasting the Amazon founder into the sky and beyond. There is very little chance that the larger-than-life design was an accident. If you didn’t watch the rocket launch, you will have seen an image of it somewhere on social media. Pages and pages of memes and news articles have plastered newsfeeds for weeks, ensuring that Bezos’ trip into space will live for eternity in popular culture. Whether you love it or hate, it doesn’t matter. The point is, you know about it. You’ve talked about it online, shared a meme or two and commented on others. The interaction is there. Therefore, the clever marketing agents have done their job perfectly.
This is exactly what you need to do for your business on social media. Become the company that everyone is talking about. Perhaps you don’t need to go to such great lengths to create a giant sky ambassador. But, creating a conversation about your business on social media is a great way to get a lot of publicity.
Bullseye
Targeting your demographic is a sure-fire way to hit a bullseye with your social media marketing. Shoot straight and research your audience before you take aim. Ensure your adverts are directly designed to appeal to them, and that you change the ad settings to show on the newsfeeds of the consumers that are most likely to have great interest in your business.
Targeted advertising on social media used to have some negative connotations with many small businesses not opting to use it. It was said that it didn’t work if you didn’t have a large enough following. This is rapidly changing. You can directly promote to customers based on their specific interests, localities, traits and preferences.
Consumers are now less averse to the idea as a lot more people are using social media to shop. They appreciate being shown products that they are interested in.
Branding
Branding is the way that people recognise your business. They remember it through your name, logo and style. They understand what to expect from your business through the tone of your branding. They choose how they will interact with your business dependant on the personality your brand gives off.
Branding is crucial to the success of social media marketing. Branding your adverts and your social pages with your logo is especially important. Use it as your display image and as a watermark on your product photos. Keep it clear and simple and use it across all your networks, website and online advertisements. We have access to an effective free logo creator site here.
Hashtags
Brand your hashtags. Keep it simple so that your audience can read it and spell it. Keep it clear so that they understand what the tag is. Keep it branded directly to your business so that it works as a link to your website when people search your tag.
Branded hashtags are a great way to drive traffic to your site and pages. Put them in your bio and ‘about me’ section on social media. Include them as a link on your website that directs customers to the relevant social media page. Include your hashtag on your stories and on social posts to ensure as many people as possible see it. Encourage customers to post photos and reviews of your products, including your tag, or run competitions featuring it. This can be a brilliant way of advertising on social media, and is a fun way to interact with your customers too.
There are many ways that you can blast your business across social media and get great results. Be bold with your advertising and creative with your marketing tactics.
